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http://bit.ly/2Ds3Ryh GetMailBird secret sale page. This is a companion to this video, in which we code up and style a responsive HTML Email from scratch — ---- This video covers a few main points: # Coding structure - It doesn\'t matter, don\'t worry about directories and junk, you want to get this done fast and dirty. - Don\'t be fooled into thinking that you need to use tables. That\'s an outdated practice and is only useful for creating multi-column layouts, which are themselves, not a great - Keep in mind that your head and body tags will likely be stripped by the email client. This makes style tags a nice-to-have, but you can\'t rely on them. - Which makes @media queries unreliable also. - Which means that a good responsive email is naturally flexible, and laid out in a single column to begin with. - All of your styles need to be inline. But that does not mean that you need to write them that way. - Use mailchimp\'s css inliner to move the css inline after you are done creating it using what ever method you prefer. I use SASS. Like a boss. # Mobile first messaging Email designers and senders really need to understand and accept that a large majority of their emails will be opened up on a mobile device. I\'ve described how I design for one flexible width column. But this also means keeping your content mobile-first. - One clear message. - One clear call to action.
